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Athens News Agency: News in English, 07-11-12
CONTENTS
[01] 'Greece the True Experience' debuts in London
[01] 'Greece the True Experience' debuts in London
<!--�����������Greek tourism officials on Monday unveiled the east
Mediterranean holiday destination's new slogan for an upcoming
international ad campaign, with the phrase "Greece the True �perience"
announced outside the Greek National Tourism Organization's pavilion at
the World Travel Market (WTM) convention in London. In a brief address,
Tourism Development Minister Aris Spiliotopoulos said the goal of the
2007-2008 tourism campaign is to consolidate Greece's position amongst
the world's top tourism destinations and to achieve a carve out a
greater share of the market."We're aiming for the so-called 'creative
class', in other words, the 10 percent of travelers that seek new and
true experiences," he said.According to the freshman minister, Greek
tourism is also seeking out new era modes of advertising, via the
Internet, for instance. Finally, he reiterated that the government's
strategy in the all-important tourism sector aims to bolster specific
brands of tourism that more-or-less veer away from traditional forms of
tourism offered in Greece over the past decades, instead emphasising
sea sports, trekking and hiking routes, tours of cultural sites, health
spas, conferences and conventions, luxury packages, agro-tourism and
weekend getaways.
Caption: Greek Tourism Development Minister Aris Spiliotopoulos
inaugurates a Greek National Tourism Organization (GNTO) pavilion at
the World Travel Market (WTM) in London on Monday, Nov. 12, 2007.
ANA-MPA / CHRYSSA PANOUSIADOU. -->
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