Athens News Agency: News in English, 05-09-05

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From: The Athens News Agency at <http://www.ana.gr/>

CONTENTS

[01] ANA to introduce multimedia news service, a growing sector on the internet

[01] ANA to introduce multimedia news service, a growing sector on the internet

A few days ago the British national agency Press Association announced that, following an agreement with the Sun newspaper, it was proceeding to an agreement with the network firm Tiscali for the purpose of enriching its web page with multimedia news items.

PA will be preparing daily news items of a duration of 90 seconds enriched with video footage, sound, photographs and graphics, which will appear on the company's webpage www.tiscali.uk. These news items will be stored for a month, thus enabling internet users to have a full and integrated pictorial overview of the developments. This multimedia news service will contain domestic political, athletic and entertainment news.

Also, the PA and Sun (www.thesun.co.uk) agreement includes collaboration between the PA multimedia team with Sun journalists for the provision of additional information on items contained in the multimedia news service, as well as determination of a common agenda of items with the newspaper.

In addition to PA, other European news agencies (in Sweden, the Netherlands, and Belgium, for example), have also proceeded with the creation of multimedia news items to enrich the various web pages of major companies.

The Athens News Agency (ANA), in cooperation with the Greek Radio/Television S.A. (ERT), has also decided to introduce a multimedia service that will contain television footage provided by ERT, which will be enriched by the ANA with text, sound, photographs and graphics, and will be available on the Internet.

The ANA team has already met with ERT journalists and technical staff to determine the format of the multimedia service and iron out technical problems. The Multimedia news service will be introduced on a trial basis in the next few months, with the target of rendering the service functional and available to the public by the end of the year.

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