Athens News Agency: News in English, 05-08-11

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From: The Athens News Agency at <http://www.ana.gr/>

CONTENTS

[01] Tourism sector performing well, Tourism Minister says

[01] Tourism sector performing well, Tourism Minister says

The positive results, according to Avramopoulos, are due to the comprehensive strategy and planning adopted and executed, while preparations for next year are already under way.

According to the ministry and based on information gathered from international and independent authorities, tourist arrivals to Greece in 2005 are expected to rise by more than 10% in comparison with 2004.

Avramopoulos says that this is the result of prompt preparations and a targeted advertising campaign.

The ministry is planning on launching the advertising campaign for 2006 early in order to continue improving performance.

However, he did emphasise that more needs to be done by way of radical changes aimed at upgrading the quality of Greek tourism and said that the ministry is cooperating with the private sector in this direction.

Finally, among the ministry's immediate priorities is draft legislation regarding spa/wellness tourism. The bill will most probably be tabled in Parliament in September.

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