[01] Protash nomoy endexetai na ephreasei ta esoda twn Gmail, iMessage, Facebook

Oi etaireies qa prepei na eggyhqoyn to aporrhto twn synomiliwn twn pelatwn toys kai na toys zhthsoyn thn adeia protoy toys parakoloyqhsoyn sto diadiktyo gia na toys aposteiloyn stoxeymena mhnymata analoga me tis protimhseis toys.

Gia paradeigma, oi yphresies hlektronikoy taxydromeioy (email) opws to Gmail kai to Hotmail den qa mporoyn na sarwsoyn ta mhnymata twn pelatwn toys gia na toys paradosoyn stoxeymenes diafhmiseis, xwris thn rhth adeia toys.

Oi perissoteres diadiktyakes yphresies poy parexontai dwrean basizontai se diafhmiseis gia th xrhmatodothsh toys. To 2015 sto diadiktyo jodeythkan gia diafhmish 36,4 disekatommyria eyrw, symfwna me to Grafeio Diadiktyakhs Diafhmishs (IAB).

H protash ths Eyrwpaikhs Epitrophs epekteinei merikoys kanonismoys poy efarmozontai pros to paron apo etaireies thlepikoinwniwn, se etaireies gia to diadiktyo oi opoies prosferoyn yphresies thlefwnoy kai mhnymatos mesw toy diadiktyoy, gnwstes ws yphresies Over-The-Top (OTT), kai epidiwkei na kleisei mia kanonistikh "trypa" metajy ths biomhxanias twn thlepikoinwniwn kai twn kyriws amerikanikwn kolosswn toy diadiktyoy opws oi etaireies Facebook, Google kai Microsoft.

O kanonismos qa epitrecei stis etaireies thlepikoinwniwn th xrhsh metadedomenwn twn pelatwn opws h diarkeia kai gewgrafikh phgh twn thlefwnhmatwn, kaqws kai to periexomeno twn synomiliwn, gia na parejoyn epipleon yphresies kai na kerdisoyn perissotera xrhmata, paroti mia omada lompistwn toy kladoy twn thlepikoinwniwn ETNO eipe oti paramenoyn ypo megalytero periorismo apo toys antagwnistes toys ston klado ths texnologias.

H protash qespizei epishs kai thn ypoxrewsh twn fyllometrhtwn (browsers) toy diadiktyoy na zhthsoyn apo oloys toys xrhstes me thn egkatastash enos programmatos na epilejoyn ean epitrepoyn stoys istotopoys na topoqetoyn cookies stoys fyllometrhtes toys wste na parasxoyn stoxopoihmenes diafhmiseis.

Mia prohgoymenh ekdoxh toy nomosxedioy ypoxrewne toys fyllometrhtes na qesoyn ws proepilegmenh ryqmish (default) thn arnhsh topoqethshs cookies, ta opoia einai mikroi fakeloi poy topoqetoyntai stoys ypologistes twn xrhstwn otan episkeptontai kapoia istoselida, kai oi opoioi parexoyn stis etaireies plhrofories gia thn perihghsh twn xrhstwn sto diadiktyo.

"Enapokeitai (pleon) ston kosmo na pei nai h oxi", dhlwse o Antroys Ansip, antiproedros ths Epitrophs kai epitropos ths chfiakhs eniaias agoras, gia to neo nomosxedio.

Oi diafhmistes sto diadiktyo antiteinoyn oti tetoioi kanonismoi yposkaptoyn kaqe dynatothta twn istotopwn na xrhmatodothqoyn monoi toys kai na synexisoyn na parexoyn dwrean yphresies. "Qa blacei idiaitera ekeines tis etaireies poy (...) to briskoyn poly dyskolo na milhsoyn ap' eyqeias stoys telikoys xrhstes, kai m' ayto ennow oti oi texnologikes etaireies einai aytes poy leitoyrgoyn sto ypobaqro kai dieykolynoyn kapws thn agora kai pwlhsh diafhmisewn, para ekeines oi etaireies me tis opoies erxetai amesa se epafh o xrhsths", eipe o Ib Sbartsmpart, epikefalhs ths politikhs kai twn kanonistikwn ryqmisewn sto IAB.

Wstoso, o dieyqynwn symboylos ths etaireias texnologias diafhmisewn Appnext, ths opoias ta esoda basizontai apokleistika se diafhmistika ejoda sto diadiktyo, eipe oti oi neoi kanonismoi qa feroyn safhneia kai den qa exoyn idiaiteres epiptwseis sta epixeirhmatika montela h ta esoda.

"Den yparxei amfibolia oti exei erqei h wra na ginei oloklhro to periballon pio diafanes kai dikaio se oloys toys emplekomenoys. Oi xrhstes qeloyn eykolh prosbash se empistes phges plhroforhshs kai na niwqoyn asfaleia me tis plhrofories poy moirazontai me alloys", eipe o Elant Natanson.

Oi etaireies poy parabiazoyn ton neo nomo qa antimetwpisoyn poines mexri kai 4,0% toy pagkosmioy tziroy toys, symfwna me enan jexwristo nomo prostasias dedomenwn poy mpainei se efarmogh to 2018.H protash nomoy qa xreiastei na egkriqei apo to Eyrwpaiko Koinoboylio kai ta krath-melh protoy ginei nomos.

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